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has become the expression

2023-09-17| 发布者: 文圣百科网| 查看: 144| 评论: 3|来源:互联网

摘要: Althoughmultipleimportedfilmshaveparticipatedinmarketcompetition,domesticfilmshaveaclearleadingadvantage,accountingfor87.58%ofthemarket,indicatinganin...
Although multiple imported films have participated in market competition, domestic films have a clear leading advantage, accounting for 87.58% of the market, indicating an increase in audience trust and satisfaction with domestic films. The market structure of Chinese films is becoming more reasonable, and the foundation for sustainable development is becoming more solid.

Connecting with the present has become the expression demand of the 2023 summer film, which is also a conscious adjustment of film creation to closely follow the development of Chinese society. High quality film narrative is another key factor in winning audiences for this summer's film series.

The 2023 summer season film has won audiences with various advantages, demonstrating the strong development momentum of Chinese cinema. This once again proves that high-quality films are the most important factor in attracting audiences.

The 2023 Chinese film summer season has set multiple new records. As of August 31st, the total box office of this season was 20.619 billion yuan, setting a new historical high for summer box office; The number of viewers reached 505 million, setting a new high for summer season viewers over the years. This summer season, about 140 films have been released, providing a diverse, diverse, and diverse supply. Audiences have new choices almost every week, and different groups have films that are suitable for their aesthetics. Although multiple imported films have participated in market competition, domestic films have a clear leading advantage, accounting for 87.58% of the market, indicating an increase in audience trust and satisfaction with domestic films. During this summer season, the box office of the two films' Disappearing She 'and' All in One 'both exceeded 3.5 billion yuan. The box office of the two films' Fengshen First: Chaoge Fengyun' and 'Octagonal Cage' both exceeded 2 billion yuan. The box office of 'Chang'an 30000 Miles' was nearly 1.8 billion yuan, and more than 10 films such as' Warmth' and 'I Love You!' exceeded 100 million yuan. From this, it can be seen that the market structure of Chinese films is becoming more reasonable, and the foundation for sustainable development is more solid.

The new achievements of this year's summer film season indicate that the Chinese film market is accelerating its recovery, greatly boosting industry confidence, further consolidating the close connection between domestic films and Chinese audiences, and providing many insights for future development.

Telling Chinese People's Own Stories

Establishing emotional connection and empathy with the current audience

The achievement of new achievements is primarily driven by policy support. For example, the Ministry of Finance and the National Film Administration are exempt from the special funds for the development of the national film industry from May 1 to October 31, 2023, and provide many convenient conditions for the development of the film industry, such as accelerating approval progress and optimizing weekend file supply. These measures have given film companies participating in this year's summer season more marketing and publicity autonomy. They continuously optimize their marketing strategies and use various communication carriers to frequently break the circle of excellent films, triggering social effects.

from here to eternity Acharya Nobody's Fool The Arrival Crazy Love The decisive factor is still the work, which is the numerous high-quality films jointly released by a large number of filmmakers, attracting audiences back to the cinema. According to ticket sales platforms, about 60% of the movie audience in this summer season entered the cinema for the first time in 2023, with an increase in the proportion of multiple viewers. The proportion of viewers who purchased more than three tickets at a time for "Ba Jiao Zhong" and "Chang An San Wan Li" was about 24% and 23%, respectively.

Telling Chinese people's own stories, establishing emotional connections with the current audience, and reaching empathy, is the 202th


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